SafeBuy - Safe Shopping

SafeBuy - Safe Shopping


The SafeBuy Organisation

The SafeBuy Organisation has completed Stage One of the OFT's two-stage process towards approval. As part of this process the OFT has agreed the text of the SafeBuy Code of Practice.

The Code, amongst other things, requires web retailers to:

  • Adhere to the terms of the Sale of Goods Act, the EU Distance Selling Regulations and the EU Directive on Privacy and Electronic Communications
  • Conform to the Data Protection Act 1998
  • Provide security for the processing of credit card transactions
  • Include physical location and contact details for themselves on their website
  • Display the total price consumers must pay for goods including delivery costs and provide a clear explanation of the delivery procedures
  • Advise the consumer if 'cookies' are required for the processing of data
  • Not use 'spam' for marketing purposes
  • Avoid exploitation of children

What is SafeBuy? 

With over 25 million domestic PCs in the UK, the vast majority on broadband, and web sales reaching around 15% of all retail sales at the start of 2011, the standards required in the SafeBuy Code are a springboard to retailers who wish to differentiate themselves from less reputable or secure operations.

Unlike other web retailer schemes, SafeBuy is not designed to be a shopping directory. SafeBuy vets all sites during accreditation and continuously carries out 'mystery shopper' exercises and standards checking to ensure that retailers are adhering to the Code.

In the event of a consumer purchasing problem, SafeBuy has a mediation service, at no cost to the consumer or retailer, which can be referenced via the contact tab. The consumer has a further right of redress through the SafeBuy arbitration scheme run by the Chartered Institute of Arbitrators at

SafeBuy has no connection with any manufacturer or service provider and does not take any advertising or sponsorship. The SafeBuy operation is funded by charges on retailers.

To view the Oils4life SafeBuy Certificate click here.


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