Oils4life has been supplying premium natural and organic oils, cosmetic bases and Aromatherapy products to individuals, hobbyists, training organisations, professional therapists and retailers for more than 15 years.
Today we are one of the market leaders in the UK, however, we didn't start out like this! The following is our story...
Pipe Dream to Reality
After a few years of labelling essential oils for sale (as a side line) in mum's Aromatherapy practice, we toyed with the idea of selling essential oils online, but with little knowledge of the world-wide-web it remained a pipe dream until January 2003, when we finally took the plunge and started thinking about company names and product ranges.
If I remember the conversation right we said "if we don't do it this year, we will never do it". Timing was not necessarily great as I was in my 2nd year of an MSc, we had recently moved into a new house, I was working away alot and we had just had our 2nd child less than 3 months earlier!
We set about thinking of what we should call our company and after bouncing back and forth with various options 'Oils4life' was chosen. The company was incorporated in January 2003.
The original logo was drafted and given to a local graphic designer to bring to life - things were beginning to gain momentum!
The logo was designed to illustrate the spiritual shape of a human encapsulated within the earth. The green was intended to give it a 'natural and environmental' edge.
Bedroom to Business Park!
The early days of Oils4life were much like any new start-up business. The furniture was removed from my old bedroom at my parents house and the room refitted with second hand cupboards and worktops for bottling and blending oils. The study (my brothers old bedroom!) was used to print orders and handle paperwork. Packaging and dispatch of products took place 7 miles away at our marital home in Bradwell - it really was all hands to the pump!
By 2006 we had outgrown the bedroom. It was no longer practical to be moving products across town - plus we were getting very busy!
So, a garage conversion commenced, with dad being evicted to a new workshop at the back of the house so we could refit the garage as Oils4life's new operational base.
Oils4life was centralised in one place and the business continued to thrive.
It was at this point that we decided we needed more staff to deal with the demand, so in came Dad to assist Mum in the day-to-day administration of the business.
At the same time Rachael (my wife and now a director of Oils4life) joined the team, juggling home life and bringing up our two young children.
Oils4life has had a number of other premises since then......who knows where we will end up? We have big plans for the business.....exciting times are in front of us
Growth & Expansion
When we launched the original ecommerce site in September 2003 we had 30 essential oils, 6 base oils and a range of candles, wax melts, incense and oil burners.
Today we stock more than 250 essential oils, organic oils, fragrances, aromatherapy synergies, blended massage oils as well as broad range of natural and organic cosmetic bases such as creams, lotions, gels, bath and shower bases.
2018 will see the launch of many more products and a clean up of our existing range - we are committed to being a major player in the market, so we must have a range that meets the broad range of our customer base.
Professional to the very end
From day one, our philosophy has centered around supplying quality products at great prices, underpinned by 1st class customer service. We continue to work tirelessly to establish strong relationships with producers of the finest ingredients. Our suppliers share our passion for supplying high quality oils.
We have been members of the Aromatherapy Trade Council (ATC) since 2004 (Member 089) and are committed to adhering to all UK and International Directives, Regulations and Codes of Practice. Our products comply with strict European Safety Guidelines. Compliance with cosmetic product legislation is assured through a research and testing regime that sees each product (and all formulations) tested to approved standards. Oils4life has recently become a corporate member of The International Federation of Professional Aromatherapist (IFPA)
Our organic oils are certified to the International COSMOS Standard and European Directives EC No. 834/2007 & EC No. 889/2008. Our organic bases are also certified to COSMOS. To maintain these standards we undergo stringent annual inspections and are required to submit formulations, labelling and supporting documentation to the UK Organic Standards Body (The Soil Association)
Soil Association Certified Organic Standards for Food and Cosmetics
Sticking to our original objective
When we launched Oils4life in 2003 we had one objective in mind:
"to sell high quality aromatic products at great prices"
This remains our objective to the present day and we hope our customers have benefited over the years from receiving high quality products without having to part with their life savings!
At Oils4life we have a very straight forward pricing system. All products are marketed as competively as we can and are available for purchase online 24/7/365.
We do not differentiate between customers that have minimalist requirements and those that buy in VERY large volumes - every customer is equally important to us and we haven't forgotten our roots :-)
Expanding into therapy
After qualifying as an Aromatherapist 10 years ago, Rachael has spent much of her time supporting and running the Oils4life 'Oils & Skincare' business. However, she always desired to return back to helping people through massage and dealing with folk on a one-to-one basis.
In the Autumn of 2016 this became more of a reality with the launch of Oils4life Therapies. The Lavender Therapy Room was opened in October 2016, soon followed in January 2017 with the opening of the Woodland Therapy Room.
Rachael also holds qualifications in Swedish Massage, Hot Stone Massage, Reflexology, HOPI Ear Candling and Bamboo Massage
If you are ever in the Great Yarmouth area, be sure to book yourself in for a treatment! Call +44 (0)1493 600045
Launch of a new ecommerce site
In August 2017 we launched our new ecommerce site - the one that you are viewing today. We also embarked on the rebranding of our products along with adding new ranges and products to the site - mostly with a strong emphasis on organic.
The logo was updated in August 2017 to coincide with the relaunch of Oils4life Limited as a first choice in natural, organic oils and skin care products. The fresh logo accompanied the launch of our new website. The image reflects the breaking free from the original bounds of the circular logo...we hope you like it.
Oils4life Therapy Centre - our very own house of holistic and beauty therapies
Building on the success of our Lavender and Woodland Rooms and the expanse back into beauty and holistic therapies we decide to GO LARGE!
In June 2018 we purchased our very own premise near Great Yarmouth and began a extensive refurbishment programme to transform the building into an integrated Beauty and Holistic Centre, offering a wide range of beauty, holistic and talking therapies under one roof, along with rehousing our ever-expanding ecommerce business.
Take a look inside !
We are extremely proud of what we have created and together with our therapist and staff we will go from strength to strength. We have an additional objective now, being to offer an environment where people can not only enjoy top quality beauty therapies but can seek guidance and support for mental health issues such as depression and anxiety.
We remain passionate about Oils4life and are committed to developing it further - perhaps our kids will one day take it on?!
However, we do appreciate that without customers Oils4life is simply a name..we would like to thank you for sticking by us over the years and we promise to continue to provide high quality natural oils and skin care products at great prices.
A huge thank you from both of us.
Dale & Rachael (Farrow)
on behalf of...The Oils4life Team.